Introducing: Demystifying Self-love

My new e-book!

Hello dear subscribers!

I’m excited to present my newest project that has been a labor of love and introspection- Demystifying Self-love: Loving yourself beyond the trend. Check it out!

If you enjoy the way I deconstruct pop-psychology and new-age concepts through a psychospiritual lens—you will enjoy this read!

This insightful and thought-provoking e-book is intentionally crafted to take readers on a journey through self-love—from its inception as a sociocultural trend, all the way to how we personally interact with the idea of what it means to truly love ourselves in a society that profits off our self-hate.

I started writing this e-book in the summer of 2021 while I was grappling with the aftermath of war in my home country of Armenia. This war brought with it a profound loss. I lost friends, I lost brothers, I lost a piece of my heart; I lost my mind, my sanity, my strength. I lost my indigenous lands. I lost a war and I lost hope in humanity.

In a lot of ways, this book saved me during a time when I was working through the intense grief, intergenerational trauma, and activism burnout. It helped me find my way back to myself, communities of care, and God.

There’s nothing like war to really shake your self-concept and hold up a mirror to ask: who the f are you? And when it’s a matter of life or death, how the f will you show up?

Writing this e-book helped me reflect on these challenging existential questions and kept me grounded during a time when my whole world had flipped upside down. This e-book is a tool of self-transformation that I’m so excited to invite curious readers into.

You see, for the majority of my adult life I did not have self-love. I didn’t even know that self-love was a ‘thing’ until my late 20s. Through my own self-love journey, I’ve realized that much of my dissatisfaction with myself was sourced from what I’ve identified as ‘purpose-anxiety:’ the unnerving feeling that we are failing at life if we don’t find and fulfill our ‘purpose.’ Can you relate?

In this Substack post I wrote last year, I discuss how many of our mental health challenges, particularly the ones that contribute to our ‘purpose-anxiety,’ are products of a consumerist capitalism landscape. The reasoning is simple: when we’re bummed, we’re more likely to buy.

I hold a similar stance when it comes to deconstructing the concept of self-love. In the same way that the capitalist self-help industry misleads us into thinking we are just one book, one course, one mindset shift away from self-fulfillment, it distorts our understanding of self-love just the same.

If self-love is not a quick-fix or mindset hack, then what is? What does it truly mean to love ourselves beyond the trend?

This e-book is an exploration of this and so much more. It captures my signature style of weaving personal narrative with psychological science and non-dual spiritual philosophy.

But this e-book is not just me waxing poetic. It is well-researched, science-backed, and contains a chock full of resources for further reading.

Perhaps what I’m most excited about are the reflection questions throughout the pages that invite readers into a deeper application of abstract concepts to their self-growth and ego-work. These were the very reflection questions that helped me liberate myself from the confines of the self-help industry’s commercial interests and cultivate an authentic connection with myself.

I believe that the ultimate path to inner freedom is the ability to define ourselves and our lives outside the capitalist patriarchy. If you hold a similar belief, or your curiosity is at least remotely piqued by this idea, this e-book is for you!

What you’ll appreciate about this e-book is that it is just as theoretical and cerebral, as it is practical and intuitive. I know what my thoughtful, intelligent reader enjoys, and this is right up your alley ;).

I’m proud to offer my audience a high-quality piece of content that has undergone two revisions by two separate, professional editors. It has also been beautifully designed by a professional designer to enhance your reading experience.

To buy my e-book, or to learn more about its contents, layout, and chapter breakdowns, click on the cute little button below 🙂.

Thank you! 🙏🏼💜